Innovative consumer insights for the Restaurant and CPG industies since 1997.

 

 

Industries

  • Restaurants

    • Polished Dining

    • Casual and Family Dining

    • Quick Service and Fast Food

  • Food Service

  • Consumer Packaged Goods

  • Retail

Business Issues

  • Market Assessment/A&U Studies

  • Menu and Product Line Optimization

  • New Item Screening

  • Promotion Screening

  • Core Menu Satisfaction and Optimization

  • Price Elasticity

  • Performance Tracking

Tools/Techniques

  • Trade-off exercises: Discrete Choice, Conjoint

  • Interactive Questions

  • Text and Image Highlighter

  • Qualitative Enhancement to Surveys

  • Statistical analysis: factor, cluster, regression, discriminant, TURF

 

Principal = Dan Vandenberg

Dan founded consumer vision in 1997 after working as a corporate researcher for 13 years with General Mills, Kraft and Hallmark. He received his MBA from the University of Wisconsin in 1984.

Please contact us for more detail on any area of expertise, or any specific tool or technique, including our proprietary virtual menu application.

 

Phone

303-819-1687 (m)

Email

dan@consumervision.net